Unit 3商务英语.docVIP

Unit Three Selling Objectives:? To get to know the basic selling process in business. ???? To comprehend the text and master the language points. ???? To develop communicative skills.? Arrangement: ???1st-2nd hour: Lead-in Activities (交际法,以学生活动为主) ??3rd-5th hour: Reading Comprehension language points of the text (讲解与语言操练为主） ???? 6th-8th hour: Exercises, translation and extended activities. (讲解与讨论为主) Evaluation: 标准设立的原则:以对语言能力的掌握及运用的测试为核心. 对教学活动中学生的表现包括角色扮演,小组演示,课堂表现的评介占较大的比重. ?????? Assessment 100% ?????? – 课堂表现( 回答问题等) Class performance 30% ?????? – 小组演示或角色表演? Group presentations or role plays 30% ?????? – 课后练习? Exercises? 20% ?????? – 小测试( 生词及语言点) Quiz 20%? Brainstorming— words and expressions used in selling ?? persons involved in selling: Dealer, ?wholesaler,?retailer,?sales manager Salesclerk, salesman, saleswoman牋?salesgirl Buyer, distributor牋?merchant牋牋牋牋 peddler Vendor,牋 middleman,?client,牋牋牋 consumer Sales, representative,牋?tradesman牋牋牋 seller?verbs concerning selling sell牋牋牋牋牋牋牋?牋牋牋牋牋牋牋牋牋牋 buy牋牋牋牋牋牋牋牋牋牋牋牋牋牋牋牋牋 trade Exchange牋牋牋牋牋牋牋牋牋牋牋牋 purchase Traffic牋牋牋牋牋牋牋牋牋牋牋牋牋牋?bargain Import牋牋牋牋牋牋牋牋牋牋牋牋牋牋?export Barter牋牋牋牋牋牋牋牋牋牋牋牋牋牋牋 trade off/out???????????????????? sell out/off sell up? push sales?????????? promote sales ? other terms concerning selling Market??????????????????????????? quota配额 Tax????????????????????????????????? duty/ tariff sales department??????????? sales promotion sales department??????????? sales slip销售发票 cash sale???????????????????????? bulk sale sale price??????????????????????? selling point??????????????????? bankruptcy sale end-of-season sale?? Discuss the following questions with your partner: 1. Do you know by what process a product /service is sold? 2. What are the most desirable qualities for a professional salesperson? 3. In what way can you arouse your customer抯 interest in your products or services? 4. How can you