ProfileStudentRequirManual.docVIP

Profile Student Requirement Manual Summary: Besides homework, the final cases work: Week 16 Group researched, typed/printed report word document 1,000 – 1,500 words Week 16 and 17 Group power point presentation Week 18 Final test by individuals Excerpts from: 1. Assessment/MappingPerformanceCriteria,SkillsKnowledge 2. Assessment/Teacher/ProfileInternationalMarketsTeacherGuide 3. Courses/BSBMKG516B 1. Assessment/appingPerformanceCriteria,SkillsKnowledge Elements and Performance Criteria Pre-Content Elements describe the essential outcomes of a unit of competency. Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. Elements and Performance Criteria ELEMENT PERFORMANCE CRITERIA 1. Select potential international markets for further investigation 1.1. Determine readiness to market products or services internationally 1.2. List potential international markets for further investigation 1.3. Identify information sources to inform process for selection of international markets 1.4. Determine and document criteria to determine suitability of international markets for product or service 1.5. Access and use information sources to determine suitability of international markets for product or service to be marketed 1.6. Select international markets for profiling 2. Identify the target market 2.1. Evaluate and choose approaches to determining and describing the total market within selected countries for a product or service 2.2. Define the target market for a product or service in terms of prospective users/consumers, the selected market segment/s and cultural appropriateness of the product or service 2.3. Use segment descriptors to describe the target market 2.4. Identify available marketing strategic options and