kotler_chapter20.docVIP

Chapter 20 Sustainable Marketing: Social Responsibility and Ethics 1) ________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. A) The sustainable marketing concept B) Innovation C) Consumerism D) Environmentalism E) The strategic planning concept Answer: A Diff: 2 Page Ref: 585 AACSB: Communication Skill: Concept Objective: 20-1 2) All of the following are concepts that define the needs of consumers and/or businesses EXCEPT? A) Marketing concept B) Societal marketing concept C) Strategic planning concept D) Sustainable marketing concept E) Consumer business concept Answer: E Diff: 1 Page Ref: 585 Skill: Concept Objective: 20-1 3) The ________ is specifically focused on future company needs only. A) societal marketing concept B) strategic planning concept C) sustainable marketing concept D) marketing concept E) consumer business concept Answer: B Diff: 1 Page Ref: 585 AACSB: Communication Skill: Concept Objective: 20-1 4) The ________ is specifically focused on the future welfare of consumers only. A) strategic planning concept B) sustainable marketing concept C) societal marketing concept D) consumer business concept E) marketing concept Answer: C Diff: 1 Page Ref: 585 AACSB: Communication Skill: Concept Objective: 20-1 5) McDonalds Plan to Win strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. Plan to Win best exemplifies which concept? A) sustainable marketing concept B) marketing concept C) societal marketing concept D) strategic planning concept E) consumer business concept Answer: A Diff: 1 Page Ref: 585 AACSB: Reflective Thinking Skill: Application Objective: 20-2 6) Many critics charge that the American marketing system causes ________ to be higher than they would be under more sen