Lesson SevenSales Promotion.pptVIP

Lesson Seven  Sales Promotion Teaching Objectives Through learning this lesson, students are supposed to be able to: 1. Identify the format of sales promotion letters. 2. Master the principiles of sales promotion letters. 3. Command useful expressions on sales promotion. 4. Write sales promotion letters correctly. Analysis of Sample Letters Analyze the structure of those two sample letters, and pay attention to those important expressions about sales promotion. SampleⅠ: Electron Beam Welders SampleⅡ: Packaging Machinery SampleⅠ: Electron Beam Welders approach n. 接近, 走进, 方法, 步骤, 途径, 通路 vt. 接近, 动手处理 , 接洽，要求 vi. 靠近 e.g As you approach the town, you’ll see the college on the left. She approached the bank for a loan. approach sb about / for sth approach sb about doing sth outlet n. 出口, 出路, 销路，销售途径 e.g best outlet / find outlet for sth SampleⅠ: Electron Beam Welders regarding prep. 关于，至于 e.g She has said nothing regarding your request. regard vt. 认为，视作， 看待 n. 注意，关心，尊重，致意，问候 e.g regard sth as in/with regard to 关于，至于 literature n. 文献，文学，著作，说明书 e.g illustrated literature / sales literature as far as … be concerned 就…而论 e.g As far as our price is concerned, it is best. SampleⅡ: Packaging Machinery headquarter v. 以...作总部, 设总公司于... headquarters (abbr. HQ) n. [ U+sing./pl. v., C] 司令部，总部 e.g The firm’s headquarters is/are in London. date back to [date from] 从...时就有, 回溯到, 远在...(年代) in excess of adv. 超过, 较...为多 e.g supply in excess of demand look to v. 照看, 注意, 指望 Some principles for sales promotion letters’ writing Emphasize the benefits rather than the features of the product or service. Use active voice in picturing the reader enjoying the use or performance of the product or service. Focus on one of the main appeals. Some