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University Standard Module Template
This statement and the guidance given below in italic type should be removed before the template is issued to students
Coversheet to be completed by the Faculty Office
Faculty: Birmingham City Business School School/Department: Business Marketing Module Title: International Business Strategy Programme(s) on which the module is delivered: BABS, Joints Business Pathway, International Business, International Management Date of publication of template to students:
Module Code: Level (e.g. level 3, 4, 5, 6 or 7): 6 Credit value: 30 Module Leader: Richard Frost Module start date(s) during the current academic year:
Term one
Module finish date(s) during the current academic year:
Term two Assessment weightings:
100% restricted open book case study based exam
For SRS Team Use Only: Created By: Date:
Relationship with Programme Philosophy and Aims
State how the module contributes to the delivery of the philosophy and aims of the programmes in which it is delivered
The International Business Strategy module relates to the programme philosophy and aims in that it draws together all the core aspects of a business degree and contextualises the strategic decisions that organisations make within both rational and non rational frameworks. The rational frameworks that the module addresses are concerned with the economic, market, finance and resources based constraints that affect this decision making process. The non rational part of the module provides an in-depth critical review of “rationalism” and questions the limits of the rational perspective in developing successful organisations.
Indicative content
List the broad subject topics and/or skills students have the opportunity to learn through studying this module
Alternative perspectives of the strategy process; emergent strategy versus prescriptive.
Strategic analysis – the external environment, the internal value chain, the links to the value
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