外贸英语函电考试要点..docVIP

要点 信函功能： The functions of a business letter may be said to be 1to ask for or to convey information 2to make or to accept an offer 3to deal with matters concerning negotiation of business In addition,there are letters with no other purpose than to remind the recipient of the sender’s existence. 用法：Esq. = Esquire 特定阶级使用头衔 Esq. is legally restricted to certain classes of persons in America (e.g. judges,magistrates,barristers) For addressing a sigle person Mr. or Esq. is used in England.Mr.always precedes the name;Esq. always follows the name. Eg:Mr.John Hayling John Hayling,Esq Messrs. 作为Mr的复数，仅用于公司的名称，且该公司的名称由人的姓名组成 Eg：Messrs.J.HarveyCo Messrs.MacDonaldEvans 1Messrs只能用于公司，不能写给个人 Eg：J.A. Simpson,Esq. X 2当公司的名称不是人名时，不能用Messrs Eg：Utility Furniture Co X 3当礼节性的名称包括在公司中，不能用Messrs Eg：Sir James MurphyCo X Dr.H.WillisCo.Ltd X 4当以the开头的公司名称不能用Messrs Eg：the Robinson Furniture Co X 商务信函写作：Seven C’s （7C原则） 1、Clearness清楚 2、Conciseness简洁 3、Courtesy礼貌 4、Consideration体谅 5、Completeness完整 6、Concreteness具体的 7、Correctness正确的 Layout of business letters (布局、格式) 1、Semi-indented style混合式格式 2、Blocked style齐头式 The open style of punctuation减标点法 The closed punctuation加标点法 Business letter seven parts: 1.the letter-head 2.the date cardinal numbers (1,2,3,4)基数 ordinal numbers (1st,2nd)序数 3.inside name and address 信内名址 4.the salutation 称呼 5.the message 正文 6.the complimentary close 结束敬语 7.the signature 签名 Miscellaneous Matters 其它杂项 1、References=ref. 编号 2、Subject Headings 标题 Main Headings 主标题 Paragraph Headings 分段标题 3、Enclosures=Encl. 附件 4、Postscript=P.S.附注 First Enquiry首次询盘 Status enquiries 资信调查 书信格式 建立业务关系去信的写作步骤 1：说明信息来源，告知对方你从何处渠道得知对方公司的情况 Ex：1We have your name and address from…… 2We learn from/through…… 3Having had your name and address from…… 4Your company has been introduced to us by…… 2：对你的公司作简单介绍，比如公司的业务范围或要求采购的东西等 Ex：1We wish yo introduce ourselves to you as a…… 2We are importers of……/exporters of…… 3This is to introduce ourse