Yiqilai-Travel Innovation Summit 2009.05.05.pptVIP

Travel Planning With Social Media May 12, 2009 Yiqilai: social media travel planning We help travellers choose where to go and find great hotels at the best price We help travel service providers acquire and learn about their customers Why social travel? Find travel companions Get trusted advice Read specific, detailed information Show off your trip Have fun Where Yiqilai fits 15k page travel guide with 50k pictures 136k hotel reviews with integrated price comparison Social map application with over 1m “pins” BBS and travel SNS Advice from friends Pin and rate the places you’ve been / want to go Over 1M “pins” Collaborative filtering recommendations of places you might like Where did your friends like? On Yiqilai and 4 social networks Reaching Travellers Contribute content in wikis / BBSs Establish reputation as a destination expert Advertise hotels in the context of destination planning or hotel search Build fun, interactive games, contests and mini-sites to engage younger users Where it’s heading Help users find and join a group trip – more social than using an agent Keep friends and contacts aware of your travels (e.g., Twitter) Research while travelling (hotels, next destination) Real-time trip updates / sharing Mobile / web integration * * Wave 1: Brochures Online Wave 2: Detailed Destination Information Wave 3: Crowd-Sourced Reviews Wave 4: Social Travel Social: The Next Wave Dream Plan Book Travel Share Yiqilai helps with every phase of travel planning. Destination Info Browse the wiki-based guide to get inspired and to get specific information. Hotel Info Find top-rated hotels at the best price. Get new ideas of where to go and learn from your network. As trip planning moves to social media, marketers have new ways to reach users when they’re making key decisions. Social media continues to evolve rapidly * * *