本科毕业论文我国旅行社集团化动因与发展模式探讨.docVIP

我国旅行社集团化的动因与发展模式探讨 【摘要】以来，旅游业得到了迅猛的发展，旅行社集团属于旅游企业集团的范畴，它以旅行社为主体，通过产权关系和生产经营协作等多种方式，有众多的企事业法人组织共同组成的经济联合体而旅行社的集团化就是指单体旅行社组建旅行社集团，进行集团化经营的动态过程在目前中国 China travel service group, the causes and development model is discussed 【Abstract】Since Chinas entry into wto, the tourism industry has developed rapidly, but with foreign travel group in China pouring into our local dubbed small, loose, weak, poor characteristics of travel agencies caused great threats, and this threat in increase gradually. In order to make the development of Chinese tourist agencies on a new level, to change the current scattered and small model of development, the urgent need to sensible foreign travel experience, and on this basis to explore new development model. Travel service group belongs to the category of tourist enterprise group, it with travel agency as main body, through the relation of property right and production business cooperation and so on many kinds of ways, numerous enterprises and corporate organization composed of economic association; And travel agency established group means monomer travel agency, collectivized business travel group dynamic process。In China, the success of travel agencies group is not much, and foreign cases compared with the research is not mature, this will give us further explore leave a space, analyzes its go travel motivations and explore group development mode of the situation in China to present the development of the travel agency collectivization has great practical significance. 【Key Words】Travel agency collectivization driversDevelopment mode 目 录 1 二、旅行社集团化的基本概念 1 （一）旅行社集团 n （二）旅游社集团, 增强发展实力 n 2. 广泛布点, 形成销售网络 n 3. 优势互补, 产生协同效应 n 4. 降低成本, 产生规模效应 n 5. 多元化经营, 分散风险 n 6.创造品牌, 形成整体效应 n 7. 打破条块分割, 优化生产要素组合 n 8. 政府政策的驱动 n 四、 我国旅行社集团实践模式与国外旅行社集团发展模式的对比 n （一）我国旅游企业与国外旅游集团对比分析 n （二）中外旅游企业集团的对比分析的启示 n 五、 我国旅行社集团化发展模式探讨 n （一）我国中小旅行社SWOT分析 n 1.内部所具有的优势 n 2.内部所具有的劣势 n 3.外部所面临的机会 n 4.外部所面临的威胁 n （二）我国旅行社集团化发展模式 n 1. 特许经营与专业化经营相结合模式 n 2．资本经营模式 n 3．多元化经营