市场营销论文案例.doc

苏州科技学院 市场营销 论文题目 浅析我国冰箱行业之路 院 （系） 教育与公共管理学院 班 级 人力资源管理 1211 学 号 1220405135 学生姓名 李双双 教 师 朱天一 成 绩 2015年6月17日 摘 要 冰箱作为较早进入城市家庭的家用电器，冰箱在国内已发展了20多年。中国的冰箱市场经过多年的价格战和快速发展后市场已变得成熟。本文通过调研对中国冰箱行业的发展作了分析，本文共四章：第一章介绍冰箱的基础；第二章介绍了我国冰箱业的现状及营销渠道；第三章重点分析了我国未来冰箱市场的主力市场---农村市场；第四章简单分析了我国冰箱本身的发展方向。 关键词：冰箱、营销渠道、市场、农村 Abstract The refrigerator took enters the city family early the domestic electric appliances, the refrigerator in domestic has developed for more than 20 years.After Chinas refrigerator market passes through many year price wars and the fast development the market has become mature. This article has made the analysis to the Chinese refrigerator profession development, the this article altogether five chapters: First chapter introduces the refrigerator the foundation; Second chapter briefed our country refrigerator industry present situation and the marketing channel; Third chapter have analyzed our country with emphasis future the refrigerator market main force market---Rural market; Fourth chapter has simply analyzed our country refrigerator itself development direction. Key words: Refrigerator, marketing channel, market, countryside 目 录 摘要................................................................1 Abstract............................................................2 概述.....................................................5 冰箱的发明................................................5 冰箱的原理................................................5 第二章 冰箱的营销渠道..............................................5 2.1 中国冰箱业的现状...........................................5 2.1.1 产销规模...............................................6 2.1.2 技术优势...............................................6 2.1.3、市场需求...........................................