信息管理与电子商务课件文本.pptVIP

信息系统 信息技术与价值链 Value System Suppliers Value Chain s Firm Value Chain s Channel Value Chain s Buyer Value Chain s 信息系统 信息技术与价值链 IT Primary Activities Value Activity Use of IT Inbound Logistics JIT Inventory Operations Process control system Outbound Logistics On-line link the order-entry systems of suppliers Marketing Sales Laptops for direct sales After-sale service e-dispatch of technical support 信息系统 信息技术与价值链 IT Secondary Activities Secondary Activity Use of IT Management Comm. E-mail Human Resource Online access to personal files with a skills database Technology CAD/CAM Procurement Online access to supplier’s inventory files 信息系统 信息技术与价值链 Inbound Logistics Automated warehouse system Operation Process control Manufacturing Contr. System Outbound Logistics Online-Order entry system Marketing Sales Market analysis Products Profitability Service Remote machine diagnostics Organization: OA Human Resources: Skills database Technology: CAD/CAM Procurement: Online links to suppliers Summary 信息系统 信息技术与竞争优势 Industry Change industry’s - Products and services: CAD/CAM - Production economics: Nationwide inventory tracking - Markets: ATMS, Point-of-sale System Affects key competitive forces - Buyers: American Hospital Supply system introduces switching cost to buyers - Suppliers: Use of robots to do assembly line tasks reduces the cost of labor supply - Substitute products: Merrill Lynch’s CMA provides a “bundled” set of financial service - New entrants / Rivals : Online tele. Networks link insurance agents and home office systems, Airline reservations systems Firm Strategy Strategy-level impact - Low-cost leadership: OA, Inventory control system - Product differentiation: CAD, Hotline to technical support - Market specialization: Electronic library , Market profitability analysis 信息系统 信息技术与竞争优势 New Business Opportunities - Value added services - Global markets SMEs Alliance Improve customer services - Online technical suppor