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COMPANY LOGO LOGO “Microsoft was basically making a leadership statement and showing whats possible in the tablet space “ ——John Solomon (senior vice president of HP) Brief Introduction and comparison American company 2. Dominate in PC operating system and?office suite?market 1. American company 2. The worlds third-largest mobile phone maker Comparison between Microsoft’s Surface and Apple’s ipad SDFDS SDFS SDFDSF DSFSD  Microsoft’s Surface Quality between Surface and Ipad Surface use the newest operation system, Windows 8 2. Reputation of Surface and Ipad Ipad has been used by customers for a long time and owns higher reputation while Microsoft plan to make advertisement for Surface 3. Appearance of Surface and Ipad Two sorts of computers are designed scientifically and have attractive appearance Apple’s ipad Analysis on the market share of Apple Source comes from Ipad 3 spot Prediction on the PC market trend Source comes from Display search Strategies taken by Microsoft Focus on the advertisement Improve the quality of Surface Improve the operation system of Surface Influence of competition between Microsoft’s Surface and Apple’s Ipad Microsoft’s Surface Apple’s Ipad Bibliography Microsoft 2012. Surface. Retrieved Oct. 20, 2012, from /Surface/zh-CN Ipad 3 spot, 2012. Latest iPad 3 news and rumors. Ipad 3 spot, Retrieved Oct. 24, 2012, from /latest-ipad-3-news-and-rumors/ 3. Clara, S.,2011. Shipments of Mobile PCs in China Forecast to Outpace Desktops in 2013, Display search, Retrieved Oct. 30, 2012, from /cps/rde/xchg/displaysearch/hs.xsl/110726_shipments_of_mobile_pcs_in_china_forecast_to_outpace_desktops_in_2013.asp  COMPANY LOGO LOGO