商标设计的色彩心理学.docVIP

商标设计的色彩心理学 当我们设计自己的商标的时候人们怎么看待商标的色彩，这是值得我们考虑的很重要的事情。现在是时候去考虑这个问题：我想让我的商标传达什么情感？ 商标设计公司Logo Company，用顶级商标作为例子，清楚地向人们展示了某些颜色能够激发何种情绪。关于人们是如何受到颜色的影响这个话题，心理学家已经研究数年，并且发现颜色和情感反应之间存在着紧密的关系，这恰恰说明选择合适的颜色对人们如何看待你的商标起着至关重要的作用。 比如说，麦当劳，必胜客，肯德基，温蒂汉堡和派派思之类餐饮公司大都使用红色商标来激起人们的饥饿感。而黑色，白色，银色和金色则经常用在奢侈品商标中来增强复杂感，比如Chanel，Prada，Michael Kors之类的奢侈品商标。 当我们设计自己的商标时，应该遵循这些指导来调整我们的颜色。当人们看到你的商标时你想传达四种情绪中的哪一种？你可以把它们写下来然后去看看人们面对不同颜色时会趋向何种情绪。需要注意的是，这只是商标设计过程中需要注意的众多因素中的一种而已。 The Psychology of Color in Logo DesignWhen designing a logo for your business, its important to take into account the way people interpret color. Its the right time to ask, what kind of emotion do I want my brand to convey? This infographic from Logo Company, a logo design firm, helps clearly illustrate what emotions are invoked by certain colors using the logos from top brands as an example. Psychologists have studied how people are affected by colors for years and found a strong correlation between colors and emotional responses, further driving home the point that choosing the right color is crucial in determining how your brand is viewed. For example, restaurants like McDonalds, Pizza Hut, KFC, Wendys and Popeyes use red in their logos to stimulate hunger. Black, white, silver and gold are often used in the logos of luxury brands like Chanel, Prada, Michael Kors and others to enhance the feeling of sophistication. When it comes to designing a logo for your business, let this be a guide for the direction of your color palette. What four emotions do you wish to convey when someone thinks of your brand or sees your logo? Write these down and see where they fall in this color wheel of emotions. Remember, this is only one of many aspects of the logo design process to take into account. What colors do you associate with certain emotions? Give us your take in the comments below. 重点词 emotional [im?u??n?l] adj. 情绪的；易激动的；感动人的 interpret [int?:prit] vt. 说明；口译; vi. 解释；翻译 stimulate [stimjuleit] vt. 刺激；鼓舞，激励; vi. 起刺激作用；... emot