8-麦默通设计意图.ppt

* (Kleenex analogy) The name ‘Mammotome’ has literally become synonymous with VAB procedures. It’s very flattering, and deserving, because we know above all, it’s because Mammotome’s innovative design defines the biopsy space. I’ve shared a lot of information with you today about Mammotome’s technology and design. There are numerous features and benefits of our device but really it’s not so much about that as it is the ultimate goal of our technology: confidence in every biopsy and tissue quality. Every aspect of the design of Mammotome keeps this in mind, because ultimately, it’s about making an accurate diagnosis that can help a patient determine their best next course of action. That’s why our device has the features it does, and why it enables us to fulfill the Mammotome promise: ‘Design Accuracy that instills Confidence in every biopsy.’ * Notes to Rep McDonald’s and Subway compete for market share. McDonald’s does so based upon convenience – there’s a store on every corner, they serve your food quickly, and they have a play place for the kids to enjoy themselves when you need a break. Subway, on the other hand, positions themselves as healthy. They have Jarrod as their spokesman, talk a lot about calories fat content, and have product placements on shows like Biggest Loser. When McDonald’s decided that Subway was cutting into their market share, they decided to fight back, so amid much fanfare, they introduced a new line of healthy choices and published all of their nutritional information. In effect, they spent their hard-earned marketing dollars to make Subway’s competitive advantage more important to customers. They actually raised people’s awareness of healthy eating, instead of focusing on their own story of convenience. When McDonald’s decided to get into the premium coffee business, they made a clear play to compete on price against Starbucks. Starbuck’s response was a half page add in USA Today touting their ability to make your co