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Copyright ? Cengage Learning. All rights reserved. Copyright ? Cengage Learning. All rights reserved. 2 | * Two Views of Social Responsibility Economic model The view that society will benefit most when business is left alone to produce and market profitable products that society needs Managerial attitude: social responsibility is someone else’s job; the firm’s primary responsibility is to make a profit for its shareholders Firms are assumed to fulfill their social responsibility indirectly by paying the taxes that are used to meet the needs of society Social responsibility is the problem of government, environmental groups, and charitable foundations Copyright ? Cengage Learning. All rights reserved. 2 | * Two Views of Social Responsibility (cont’d) Socioeconomic model The concept that business should emphasize not only profits but also the impact of its decisions on society The corporation is a creation of society and it must act as any responsible citizen would Firms take pride in their social responsibility obligations It is in the best interest of firms to take the initiative in social responsibility matters Copyright ? Cengage Learning. All rights reserved. 2 | * The Pros and Cons of Social Responsibility Arguments for increased social responsibility: Because business is part of our society, it cannot ignore social issues. Business has the technical, financial, and managerial resources needed to tackle today’s complex social issues. By helping resolve social issues, business can create a more stable environment for long-term profitability. Socially responsible decision making by firms can prevent increased government intervention, which would force businesses to do what they fail to do voluntarily. Copyright ? Cengage Learning. All rights reserved. 2 | * The Pros and Cons of Social Responsibility (cont’d) Arguments against increased social responsibility Business managers are primarily responsible to stockholders, so management must be concerned with pr