麻辣风味食品发展新动态.docVIP

麻辣风味食品发展新动态 斯波 （成都乐客食品技术开发有限公司 四川 成都 610041） 摘要：麻辣风味食品的不断发展成就了麻辣面制品的昨天，而今天面对麻辣面制品日益成熟，休闲小鱼仔系列食品不断热卖，麻辣风味食品对于消费者来说不再是份量的多少而是口味至上，口味成为消费者认可并重复购买的关键点，也必然成为消费者首先麻辣风味食品的原因。麻辣面制品即将更加冷淡，不会再有过去的红火状态，部分面制品企业也将不断退出游戏规则，不会再有麻辣面制品的旺季到来。市场上的亮点转变成为稀缺的肉素结合麻辣风味食品，这样的食品在一定范围内得到消费者认可并在不断增长，应该是一个创新的需求点。休闲蔬菜制品的不断上市将成为麻辣风味食品的新主角，这也会是麻辣风味食品发展的必威体育精装版动态之一。通过实践探证麻辣风味食品发展新动态，必将为生产麻辣风味食品的企业提供思路和探索余地，成就更多麻辣风味食品经典调味。 关键词：麻辣风味食品；面制品；小鱼仔；口味；肉素结合；蔬菜制品 New development dynamic of spicy flavor food Sobo （Chengdu Lucky Food Technology Development Co., Ltd，.sichuan chengdu 610041） Abstract：In the past development of spicy flavor food made spicy flour products, and now a spicy flour products are mature, popular in the market of the leisure food fish larvae series,and consumer needs is the taste of spicy flavor food, not quantity,tastes lead to consumer recognition and repeat purchase, was the first.More cold spicy flour products in the future, there will be no more demand, some flour enterprises also will disappear from the market, spicy flour season wont come.Appear on the market of meat and vegetables in combination with spicy flavor food become rare, such food recognised by consumers and growing within a certain range, the demand should be an innovation point.Constantly public leisure vegetable products will become the new star spicy flavor food, this is one of the latest news about spicy flavor food development.Agent through practice the new dynamic, spicy flavor food development will provide ideas for spicy flavor food production enterprises and explore, achievement more classic dish spicy flavor food. Key words：Spicy flavor food；flour products；fish larvae；taste meat and vegetables；vegetable products 麻辣风味食品尤其是面制品成为人们所关注的热点，最近两年来麻辣面制品在同行眼中成了“热门不热，旺季不旺”的现状，我意识到这个行业的机会来了，于是连续在麻辣面制品的主要基地郑州开展调查交流，结果很多企业家没有反应。这也就是九十年代的“果冻”“冰袋”一样的处境，很多面制品的行业会从这个行业消失，但是新的产品和品牌将会出现在大家面前，小包装的小鱼仔渗透到了原来麻辣面制品的整个网络，给人看到新的麻辣面制品似的，同时类似小鱼仔系列产品也不断出现在市场上。另一大特点就是现在的麻辣质量提高了，消费者不需要原来低价的麻辣面制品，而是货真价实的麻辣面制品。这就意味着麻辣面制品要想成为一个行业就必须让消费者像吃面条一