我国中小企业跨国经营策略研究-毕业论文.docVIP

我国中小企业跨国经营策略研究 摘 要 关键词： Research on TransnationalBusiness Strategy of Chinese SMEs Abstract In recent years, in the context of economic globalization, the extent to which SME in transnational operations, reflecting a national or regional socio-economic development level, so how to make good control of step transnational operations of SME, is worthy of attention and carefully investigate. In mid-1980s, China has began to take reform of economic and financial, Also enable SME to have a vigorous development opportunities and space. Especially in economically developed coastal areas of many SME to actively carry out transnational operations, and achieved very good results. Successfully joining the WTO, it has made some SME who have the ability to have the strength to implement transnational operations to create the conditions of economic globalization to meet the needs of their own development. Based on this, in the context of economic globalization, multinational operations related to the use of the theory of the development of SME in China carried out a detailed inspection. The article studies the status of transnational operations of SMEs in China, discusses the transnational operations of SME in China Problems and comprehensive solutions. Keyword: Transnational operations; Small and medium-sized enterprises; solutions 目 录 摘 要 I Abstract II 1 前 言 1 1.1 本文研究的目的与意义 1 1.2 国内外研究文献综述 1 1.2.1 国内研究文献综述 1 .2.2 国外研究文献综述 4 1.3 本文研究的主要内容 3 2 的相关理论 4 2.1 中小企业跨国经营的相关概述 4 2.1.1 4 2.1.2 跨国经营的确认 4 2.1.3 跨国经营的条件 5 2.2 我国中小企业跨国经营理论分析 5 2.3 中小企业跨国经营策略的比较 6 3 的现状及存在的问题 7 3.1 我国中小企业执行跨国经营策略的现状 7 3.2 我国中小企业执行跨国经营策略存在的问题 7 3.2.1 与存在较多差异 7 3.2.2 9 3.2.3 管理者的素质成为了跨国经营的“瓶颈” 4 我国中小企业新存在问题的原因分析 4.1中小企业金融扶持不足导致筹资困难 10 4.2 新跨国经营策略中缺乏准确的分析和预测 10 4.3 中小企业管理人员教育体制不完善 10 5 解决中存在问题的具体措施 5.1 加大政府政策扶持 11 5.2 加强企业自身建设 12 5.3 培养和锻炼跨国经营人才 12 5.4 强化售后服务机制 13 6 结论 参 考 文 献 致谢 1 前 言 1.1 本研究的目的与意义 1.2 国内外文献综述 1.2.1 国内研究文献综述1.2.2 国外研究文献综述 20世纪以前，人们对企业的关注仅局限于国家大型企业，并未涉及跨国性