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Copyright ? 2011 Copyright ? 2011 Copyright ? 2011 Constant Contact Inc. Copyright ? 2011 Constant Contact Inc. Copyright ? 2011 Copyright ? 2011 Constant Contact Inc. Copyright ? 2011 Constant Contact Inc. Copyright ? 2011 Constant Contact Inc. Copyright ? 2011 Constant Contact Inc. Copyright ? 2011 Constant Contact Inc. Copyright ? 2011 Constant Contact Inc. Copyright ? 2011 Constant Contact Inc. Copyright ? 2011 Constant Contact Inc. Copyright ? 2011 Constant Contact Inc. Copyright ? 2011 Constant Contact Inc. Copyright ? 2011 Constant Contact Inc. Copyright ? 2011 Constant Contact Inc. Copyright ? 2011 Constant Contact Inc. 10 Quick Facts You Should Know About Consumer Behavior on FacebookFrom the 2011 Chadwick Martin Bailey Consumer Pulse About this study Independent Research: Conducted through the CMB Consumer Pulse Supported by Constant Contact Methodology: Data collected from 1,491 consumers, age 18+ in the United States through the Research Now online panel Data was collected through a 15 minute online questionnaire fielded in January of 2011. 52% of Americans over 18 spend at least one hour a week on Facebook Base: Those who go online ● Q29. How many hours per week do you use Facebook?. People interact with their favorite brands on Facebook far more than other social networks Did You Know? 56% of those under 35 interact with their favorite brands on Facebook Online community/forum/bulletin board 9% Blogs 4% MySpace 1% Other 2% None of these 59% 34% 4% 1% Base: Those who go online ● Q31. What social networking sites do you use to interact with your favorite brand(s)? Engagement is real: 78% of people who “like” brands on Facebook like fewer than 10 brands Base: Those who are fans of brands on Facebook ● Q32a. Approximately, how many brands are you a fan of? 58% of users “like” a brand because they are a customer Base: Those who are fans of brands on Facebook ● Q32c: Why did you become a fan? Select all that apply. Most fans “interact” with b