Business_plan英文版商业计划书.doc

Business plan for the pet market Miracle Nov－２２－２００９Executive Summary Pets sold on the market today is very large, an increasing number of younger age groups like to keep as pets and to their partners. They not only satisfied with a simple feeding, but also regard them as their parents. Because they have this mentality, the other relevant market came into being and pets - pet grooming, health care and so on. At present, there are already many such institutions abroad; many domestic first-line has also been developed cities, a similar organization, but due to technical reasons, and other aspects of a single national comparison of many of these institutions In developed city markets,there exists a lackage of all-package organization for all kind of pet services.In second line cities,some service organizations for only one kind of pet still have a large market share,but we need a more effective solution to develop market there.For the consideration,our program is to design the market in Nanning,through the program,we can find a more effective way to learn how the pet service market works and how to explore potential business opportunity. Table of Content 1. Introduction 2.Current marketing situation 3. Swot analysis 4. Objectives 5. Marketing strategy 6. Action programmes 7. Budget 8.Control 9.Conslusion 1. Introduction 1.1Organization Headquarters: Chairman, General Manager (Finance Department, Investment Department, Marketing Department), deputy general manager (customer service department, advertising department), the department heads, employees Chain stores: store manager, medical groups, beauty group, photography group , public relations group, sales group 2.Current marketing situation Pet industry is currently on the market, there are many simple pet sale shop; However, regarding the pet of the service agencies in the country only a very small presence in some developed smaller first-tier cities, structure, pet services, a single store, such as on