淘宝Tmall双11战略观点.pptVIP

Analysis the double 11 in strategic perspective 战略角度看双十一 November 11, 2012, just one day, the T-mall 132 million, Taobao 5.9 billion, 19.1 billion were sold in one day, there are more than one hundred million payment. What happened? ! 2012年11月11日，仅一天，天猫132亿，淘宝59亿， 一天共销售191亿，有一亿多次支付。发生什么了？！ 1 2 Four platforms electricity supplier 3 4 【战略角度看电商之1： 光棍节血拼的文化意义】 The nature of war is not to make the outcome, which is to stimulate a large number of traditional the customer experience electricity suppliers culture, experience by becoming a trend, the Chinese business landscape will change. 战争的性质不在一时胜负，而在于激发一大批传统客户体验电商文化，体验一旦成为趋势，中国商业格局从此＂改旗易帜＂ 【战略角度看电商之2： 191亿，24小时背后的文化奇迹】 1. 217 sellers sold over ten million dollars a day. 2, Jack Jones, all friends, Camels a day sold billions of dollars. 3, the first eight minutes, a thousand people snapped. 4, what do these data indicate? Billions of dollars of three, two mens, men enter the shopping games era, a whole new emotional times, experience the culture are reshaping the form of men and women shopping, niche, Volkswagen, differentiation evolutionary era has arrived! 1、217家一天过千万。２，杰克琼斯、全友、骆驼一天过亿。３，前八分钟，即有一千万人抢购。４，这些数据说明什么？过亿三家，两家是男装，男人进入购物游戏的时代，是一个全新的感性时代，体验文化正在重塑男女购物的形态，小众即大众，分化即进化的时代到来了！ 【战略角度看电商之3：菜鸟成人礼：新手买家的文化意义】 19.1billionT-mall and Taobao buyers, 51% is a novice, 40% is the primary real Intermediate, senior, hardcore buyers together less than 10%. And 60% of the new buyers are intermediate consumption layer. Tens of millions of novice mean? Early stages of reform, Deng Xiaoping let the central and provincial officials to study abroad experience, lap back, about to change decades of socialist convictions. 191亿天猫淘宝买家中，51%是“新手”，40%是“初级”，而真正的“中级”、“资深”、“骨灰级”买家合起来不到10%。并且60%新买家属于中级消费层。几千万新手意味着什么？改革初期，小平让中央与各省高官到国外考察体验，一圈回来，几十年社会主义信念即将改变。 【战略角度看电商之4：移动互联网对商业地产意味着什么】 T-mall 19.1 billion a day, the store extremely tangled. Not really painful physical store, but the store is the only source of profits of commercial real estate.