宝马——MicrosoftPowerPoint演示文稿详解.ppt

宝马 宝马（BMW）的全称是巴伐利亚汽车制造厂（Bayerische Motoren-Worke），英文是Bavarian Motor Works。它是由一个制造飞机引擎的公司于1916年3月注册的。这家公司第一个成功的产品是由麦克斯· 费兹设计的直列六缸发动机，在第一次世界大战时装配在德国战斗机上。德国王牌飞行员恩斯特·乌德特和红色公爵弗雷德·冯·利希特芬把他们成功的很大一部分归功于宝马的引擎。 七十年代早期，宝马开始在慕尼黑建造办公大楼，这代表着它重新回到了德国汽车工业的主导地位。这座大楼充分利用高技术的建设方法建成了四汽缸的外型，1972年当宝马正在开发战后第三代汽车的时候，大楼完工了。 80年代中期，BMW收购了位于慕尼黑北郊的废旧兵营，并着手将其改建成BMW研究工程中心（FIZ）。该中心具有设计以及测试装备，是BMW又一处生产中心的雏形和试点。1985年在这里开展了第一次团队合作项目。1990年该中心正式成立，并一直留心扩大其活动范畴。 为了拓展市场以顺应集团的日益增长，BMW于1994年收购了英国的罗孚（ROVER）集团，包括名下的罗孚、陆虎、MINI以及MG。BMW需要将其产品和厂房现代化，这一点使得收购别的工厂费用相对较低一些。BMW在收购上支出的费用为8亿英磅 BMW BMW (BMW) stands for Bavarian Motor Factory (Bayerische Motoren-Worke), English name is the Bavarian Motor Works. It is registered of an aircraft engine manufacturing company in March 1916 . This companys first successful product which is inline six-cylinder engine is designed for Max Fizz, which assembled at the time of World War I on the German fighter . A large part of their success to the German ace Ernst Udet and Red Duke Fred von Jülich Estefan thanks to BMWs engine. Early seventies , BMW began building office in Munich , which represents its return to the dominance of the German automotive industry . Make full use of the building and built a high-tech four-cylinder construction methods appearance, in 1972 when the third generation of the BMW is developing a post-war car , when the building is completed . Mid-1980s , BMW acquired a northern suburb of waste barracks in Munich and started to change it built BMW Engineering Research Center (FIZ). The center has a design and test equipment , is another of the BMW prototype and pilot production centers . 1985 where the first team to carry out the project . The center was established in 1990 and has been carefully expanding its scope of activities . In order to expand the market to adapt to the growing group , BMW bought the British Rover (ROVER) Group in 1994 , including the name of the Rover , Land Rover , MINI and MG. BMW needs to modernize its products and plant , whic