《Abercrombie amp; Fitch Co.》.pptVIP

Abercrombie Fitch Co. Company analysis Prepared by: Olga Gnedash, Alexander Petrushin, Brent Hanson Agenda Company Overview Business Description History Industry and competitors SWOT analysis Unique Sales strategy Recommendations and Conclusion Company Overview Specialty retailer that sales casual apparel Operates under 5 brands: Abercrombie Fitch, AbercrombieKids, Hollister and RUEHL and Gilly Hicks: Sydney brands. The company operates in the US, Canada, UK. Operates 1039 stores worldwide (February 2008) 80,100 employees What Abercrombie and Fitch brands are you familiar with? Abercrombie Established July 1998 7-14-year-old age group 170 stores in US “Classic cool” theme Logo Moose Hollister Co. Established July 2000 14-18-year-old schoolers 455 stores in US and Canada Theme “SoCal” Logo Seagull Abercrombie Fitch Established June 1892 Targets 18-22 year-old age group 357 stores Theme “Casual Luxury” Logo Moose The RUEHL Established September 2004 Targets 22-35 year adults Operates 22 stores Logo French Bulldog Gilly Hicks: Sydney Established January 2008 Operates 5 stores Targets 18 and up Logo Koala Theme Australia History David T. Abercrombie established Abercrombie Co. on June 1892 In 1904 wealthy Ezra Fitch became a co-owner In 1909 issued and mailed 50,000 copies of 456catalog In 1917 AF became the largest retailer in NYC that sold sportswear In 2006 AF opened its first store in Canada, In 2007 first store in UK Industry and Competitors Retail Industry (Special Lines) 40,000 companies operate 90,000 stores Summarized annual revenue $130 billion Dominance of large companies Slowdown in spending on clothing Labor-intensive industry, high demand for qualified and skilled sales reps Two main sales seasons- fall (main for AF) and spring What are Abercrombie and Fitch main competitors? Industry and Competitors Gap, Inc., The Target Corporation Gap, Inc., The Limited Brands American Eagle Outfitters, Inc. Benetton Group SpA Tommy Hilfiger Cor