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Industry Report tabvertising iPad and other tablets: the advertising and marketing opportunities By Jack Wallington Industry Report Introduction Jack Wallington Head of Industry Programmes, IAB UK “I don’t need one… I want one… I need one.” If you’ve ever used Jamie Oliver’s “20 Minute Meals” app on the iPhone, it doesn’t take a huge stretch of the imagination to know the iPad will become the world’s greatest cookbook. The picture, text and video instructions, interactive shopping lists and a beautifully designed layout are a revolution. Extend this to your favorite magazines and newspapers and you’ve got the ultimate media device in the palms of your hands. This is only the start. Tablet devices similar to the iPad or the HP Slate have been around for years, yet it’s only now that the touch screen and portable technology can deliver a device capable of their early promise. Coupled with a seemingly unstoppable wave of content coming from companies capitalizing on the ‘gold rush’ of portable applications (apps), it’s clear we’re witnessing the birth of a new age for the way we consume media. For brands, there are obvious uses for tablets - like extending your search, social media and email campaigns - while • Almost 500,000 iPads sold in America display and video advertising have new and exciting