LessonBusinessModelsontheWeb.ppt

1.intricately [‘intr?kitli] 杂乱地 2.outset [‘autset] 开始 3.reinvent [,ri:in’vent] 从复发明 4.sustain [s?’stein] 经过检验而可靠的 5.initiative [i‘ni?i?tiv] 主动 6.consolidator [k?n’s?lideit?] 并装业者 7.consortium [k?n‘s?:ti:?m] 社团 8.franchise [,fr?n’t?aiz] 特权 9.portal [’p?:t?l] 入口 10.customization [,k?st?’maiz???n] 用户化 11.niche [ni:?] 合适的职务 12.tried-and-true [traid] 经过检验而可靠的 13.antiquity [?n’tikwiti:] 古老 14.applicability [,?plik?’bil?ti] 适用性 15.methodology [,meθ?‘d?l?d?i:] 方法论 16.direct marketing 直销 17.full-service provider 全服务提供商 18.shared infrastructure [??rd] [,infr?’str?kt??] 公共基础设施 19.value net integrator ?[v?lju] [‘intigreit?] 价值网集成商 20.virtual community 虚拟社区 21.consolidator of services for large organizations [k?n’s?lideit?] [?:g?nai’zei??n] 综合服务商 22.cogent [k?ud??nt]?强有力的 23.taxonomy [t?k’s?n?mi:] 分类法 24.exhaustive [ig’z?:stiv] 无遗漏的 25.brokerage?[‘brok?r?d?] 回扣 26.noteworthy [ n?utw?:ei ]值得 27.assessment [?’sesm?nt] 估价 28.cultivate [‘k?ltiveit] 培养 29.demographic [,dem?’gr?fik]人口统计学的 30.premium [pri:mi?m] 额外费用 31.deploy [di’pl?i] 展开，配置 32.redeemable [ri’di:m?bl] 可赎回 33.ancillary [ ?n‘sil?ri ]? ?补助的，副的 34.mortar [m?:t?] 臼 35.mainstay [mein,stei] 支柱 36.inherently [in’hi?r?ntli] 天性的 37.viability [,vai?’biliti] 生存能力 38.charitable [t??rit?b?l] 仁慈的 39.mission [‘mi??n] 使命 40.cadre [k?dri:] 基础结构 41.irrespective [,iris’pektiv] 不顾的 42.conduit [k?ndit] 导管 43.engender [en’d?end?] 造成 Lesson 8 Business Models on the Web网上商务模式 What is the business model? In the most basic sense, a business model is the method of doing business by which a company can sustain itself- that is, generate revenue. 商务模式最基本的含义是商业经营方式，通过这种方式企业能够维持企业的生存-也就是获得收入。 The business model spells out how a company makes money by specifying where it is positioned in the value chain. 商务模式清楚地说明了企业为了赚钱如何确定其再价值链中的位置。 If all goes well, the revenues from sales exceed the cost of operation and the company realizes a profit. 如果一切顺利，销售收入超过运营成本，企业就能赢利。 The broadcaster is part