秘书英文写作 刘立莹 第三章 Task 5 Making Counter–offers.pptVIP

Task 5 Making Counter –offers Lecturer: Zhang Hong 在线教务辅导网： 教材其余课件及动画素材请查阅在线教务辅导网 QQ:349134187 或者直接输入下面地址： Knowledge Ability Targets To be able to use some useful expressions To be able to write a letter Making a Counteroffer (focus, difficulty) Section A Work Task 贸易常识:还盘(counteroffer) Definition：还盘也叫还价。接盘人在收到一项报盘后，往往会对其中的某些内容不能完全同意，于是会提出不同的要求。这种口头或书面的要求一经提出，原来的报盘即刻失效，于交易在还盘的基础上重新开始。 还盘的内容：不单是指价格。对支付条件、装运期等主要条件提出不同的建议，也都属于还盘性质。 背景介绍 Section A Work Task The buyer—Global Trade Co. Ltd. received an offer for 3000 silk blouse from China Beijing Kaida Import Export Corporation. He is to write a reply letter according to the information mentioned below. tell the price offered is higher than those from other suppliers. ask for a reduction of 20 % on behalf of his customers. Then, write a reply letter in the name of China Beijing Kaida Import Export Corporation, telling the buyer-- Global Trade Co. Ltd. the seller is going to lower the price by 10%. 写作要求:格式正确、内容完整、语言规范简练、有创新 工作任务 Section A Work Task Sample reading discussion: Q: How can such a letter be composed? Read the following sample tell the organization of a counter-offer letter and find useful expressions. 范文分析 Section A Work Task A counter-offer letter for lower price usually includes: 1. The opening sentences 首先感谢对方的报盘， 表达不能接受报价的歉意. （but we feel regretful/ are sorry to tell you that …/ regret that…） For Example: Thank you for your offer of May 15 but regret that we can’t accept your offer. 格式与常用语 2. Body of the letter 向对方解释不能接受报价的理由, e.g. ： The market is weak （疲软）. 价格/行市在下跌 (The price/market for … is falling/ dropping/ declining) 与现行价格不符 (the price is out of line with the current price/market), *价格太高 (the price is too high) ， *所报价格偏高 (the quoted price is on the high side); 提出适当的条件，劝说对方降价。 If you reduce your price by 5% / to $75 per piece, we can close the business/ deal/ bargain (达成交易). *As the market price is falling, we recommend your immediate acceptance. 3.