外贸英语函电实训教程 教学课件 王红红.pdfVIP

《外贸英语函电实训教程》 编著 王红红 Module One Basic knowledge of Business Letter Writing Importance and Objectives: • 商业信函的撰写是一项基本的商业活动。尽管电话、传真 、电子邮件、电传等电子通讯已被广泛使用，但商业信函 仍然是商业活动尤其是对外贸易中重要的联络方式之一， 而且其他联络方式的撰写往往也有赖于此。因此，我们必 须认真对待商业信函的写作。 • 本模块的目的是使学生掌握商业信函的主要书写格式、基 本书写原则以及信封的正确书写要求。 Introduction: • In modern society, with highly development and toughly competition, various kinds of communications between individuals and groups especially between enterprises have been becoming much more frequent and important than before. Business letters have been playing an important role in it. They can not only exchange feelings but also pass on information and express ideas. 1.1 Functions of Business Letters: • There are two main functions of business letters: one is to ask for a quotation or give a reply to an enquiry, offer, order or complaint, etc.; the other is to keep a record of all the important information for reference or for file. • In a word, business letters serve to get or to convey business information, to make or to accept an offer, even to deal with various businesses. 1.2 Forms of Business Letters: • In business practices, the following four forms of business letters are usually used according to the sender’s preferences: Full Block Form, Modified Block Form with Indented Style, Modified Block Form and Simplified Form. 1.2.1 Full Block Form • It was customary to type every part of a business letter from the left margin so as to be convenient for a typewriter, which is called Full Block Form. But later than it was not considered a beautiful layout. So some businessmen use a Modified Block Form with Indented Style instead of it. Marketing Departm