市场调查问卷样本(英文版).docVIP

Marketing strategy questionnaire Prepared by: Date: Purpose Use this template to capture the key information that you need to develop a thorough marketing strategy. Then use the information that you collect, along with other development tools, to build your key marketing strategy. This template is divided into the following question sections: 1. Background 2 2. Market 3 3. Target Audience 3 4. Competition 3 5. Offering 3 6. Messages 3 7. Sales and Buying Process 3 8. Pricing 3 Background A. What business are we in? (What needs does our business meet in the marketplace?) (2–3 sentences) B. What services and/or products do we provide? (1 paragraph) What are our business objectives over the next two years? Be as specific as possible, and make sure to address the following goals: Number of customers Revenue Profit Market share D. What compelled us to start this business? Market What is the market opportunity? What is the market size? Be sure to look at market size with respect to geography and to industry. How can the market be segmented into logical customer groupings? What are the key industry trends that are fueling our success? What industry trends can inhibit our success? What is the economic climate now and in the next couple of years? How will the economic climate affect our business? Is our business or market affected by business cycles or seasons? If so, describe how it is affected. Target Audience What market segments are we targeting (list segment name and characteristics)? What segments are we not targeting? What kind of audience are we targeting? What are its members demographics and psychographics (for example, what keeps them awake at night, including both fears and opportunities)? List multiple audiences in order of priority. C. What is our customer’s primary reason for buying or wanting to use our product or service? D. Why would someone prefer our offering versus that offered by the competition? (You might want to answer