《unit 11 lesson 3课件》.docVIP

Subject: Senior English Name: XXXXXXx UNIT 11 The Media Lesson 3 The Advertising Game Ⅰ.Teaching aims: 1. To learn about the development of advertisement. 2. To help the students draw more attention to public ads and sense of social responsibility. 3. To learn and practice the?–ing?form. Ⅱ.Teaching key and difficult points: Teaching key: 1. Grasp the main content and structure of the text and retell it. 2. Discuss the methods and concepts of the ads with some pictures. Difficult point：the application of the –Ⅲ. Teaching methods: 1. Raising question approach 2. Groups discussion approach 3. Task-based approach IV. Knowledge aims: .Vocabulary: advertise, classic, certain, sew, beer, corporation, brand, suitable, advertiser, budget, visually, boom, visual, concept, approach, humor, contemporary, contribution, citizen. 2).Phrase: be likely to ,stand out, consist of, in direct competition with, consist of, linked to, be linked with, aim to, participate in, 3).grammar: Gegunds as a subject/verb/preposition/noun V. Teaching steps: Step 1 Lead-in Through the following questions to talk with the Ss: T: Can you think of some advertisements you have seen ? S: T: Where you have seen advertising? (show some pictures) Lead students to talk about the topic. S: T: Do you think advertisement will mislead us by make us believe a product is better than it really is? S: T: When you buy something will you be affected by advertisement? S: T: Which advertisements have you seen recently that you like? S: Step 2 Fast- reading Tell the students the task of reading before they read the text. 1)Read the text and do the exercise true (T) or false (F) 1. “Tsing Tao Beer” tells you 3 pieces of information so it is attractive. (F 2. Advertisement must be attractive and creative. (T) 3. The purpose of all advertisements is to make customer spend money. (F) 4.Producing public advertisement mentioned in the text is free. (F) 5. The purpose of advertisement is creating something tha