电子商务生态系统及其协调机制研究_以阿里巴巴集团为例.pdfVIP

562009 9# 23# 9 ( 117 ) 电子商务生态系统及其 协调机制研究 ) ) ) 以阿里巴巴集团为例 胡岗岚, 卢向 , 黄丽 ( 复旦大学 管理学院, 上海 200433) : , , , , , : ; ; : F273. 7 : A : 100 1- 8409 ( 2009) 09- 0005- 06 R esearch on E - bu siness E cosy stem and Its Coordination M echan ism ) ) ) A C ase Study of A l b ab a Group HU G ang - lan, LU X ang- hua, HUANG L - hua (Schoo l of M anag emen,t F udan Un iversity, Shangha i 2004 33) Abstra ct: Th e concep t of e- bus ness ecosystem s p resen ted to d escr be and exp la n th e ph enom enon of e- bus- ness ecolog zat on. How ever, the con fl ct of them em b ers from d fferent econom c en t ty cou ld b r ng n egat ve effects to e- bus ness ecosy stem. The coord nat on prob lem has becom e the m a n factor that restr cts the fu rther develop- m en t of e- bus ness ecosy stem s. A ccord ng to the p rob lem s e- bus ness ecosy stem s fac ng, th s paper proposes fou r coord n at on m echan sm s: relat on sh p, benef t, n form at on, and operat on resp ect vely. Lastly, t analyzes the coord nat on m echan sm and the role of A l baba as the lead comm un ty n th e e- bus ness ecosy stem by the case of A l baba G roup. K ey w ords: e- bus ness; bus ness ecosystem; coord n at on m echan sm [ 1] , , 1994 , 211 2002, 50% ~ 33% , 71% ,