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Written Assignments
Understand the importance of written communication
Recognise the key factors that underpin effective essay report writing
Written Communications
Written communication in business needs careful consideration and planning.
Munter (2002) suggests that to gain the desired audience response, you must think strategically before you start to write or speak
Communication Strategy is based on 5 interactive variables:
Communicator (the writer or speaker) strategy
Audience strategy
Message strategy
Channel choice strategy
Cultural context strategy
Written assignments
Require:-
Research
Referencing
Attention to:-
Layout
Written English
Essay structure
Title
Introduction (10%)
Main Body (80%)
Conclusion (10%)
Bibliography
Activities required in essay writing
Problem solving i.e. looking for an answer or an approach
Research and/ or information gathering
Generating ideas
Analysing and understanding the given title or task
Presenting ideas in a logical sequence
Expressing ideas in a way that the reader can understand
Answering the question reflected in the title
Using the appropriate language fluently and accurately in the written form
Using written communication skills
Some essays can be general and conversational in style. Others are more formal in their approach.
The features of a formal essay
:
Evidence of research
Evidence of planning
Evidence of organisation - selecting relevant information and revising the plan where necessary
Evidence of drafting - checking the accuracy and sequencing of information, the structure and language of the essay
Evidence of own approach to or viewpoint on the topic
Reference to sources used and arguments put forward by others
Use of paraphrasing or direct quotes ?reformulating the ideas or phrases used by others
Use of paragraphs - to achieve a balanced and logic al structure within the essay
Use of formal language - achieved by avoiding personal references, colloquialisms and vague generalisations
Use of bibliography
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