中国零食的现状.docVIP

The situation of snack industry in China?? 2014-12-19 09:59:37|??分类： english 阅读 |??标签： |字号大中小?订阅 We?found?that?the?snack?industry零食产业?in?China?has?been?growing?at?a?steady?clip（塑料或者金属的）夹子，回纹针?of?roughly?15%?annual?growth.?It（指代零食产业的价值）?was?worth?more?than?200?billion?RMB?in?2011,?and?it’s?forecast?to?be?worth?480?billion?by2018. Is?there?any?visible?trend是否有什么明显的发展趋势??What?are?the?reasons?behind?that（指代增长率）??What?drive?the?growth? Although?growth?is?still?significant,?it?has?seen?a?steady?decline?in?the?past?decade.?Since?2004,?the?growth?rates?for?sweets?and?chocolates?have?declined?to?about?10%?currently普遍的,?and?similarly,?instant?noodles方便面??are?down,?although?they?still?remain?at?roughly?20%?annual?growththis?year.?Fruit?juice?and?soft?drinks软饮料?have?seen?their?growth?rates?halved?减少一半in?the?last?three?years.So?as?you?can?see,?though?the?snack?industry?is?still?strong,?it?is?suffering?from?an?overall?downard向下流动的?trend.?As?mainland?大陆Chinese?consumers?especially?begin?to?have?higher?income?and?greater?awareness?of?health?issues健康问题的意识,?they?are?buying?fewer?prepared?foods?and?snacks预制食品和零食.Whereas?然而five?or?ten?years?ago,?instant?noodles?were?a?cheap?source?of?nourishment营养，滋养品?,consumers?now?have?more?income?to?spend?on?better?foods,?and?consume?snacks?mostly?for?instant?satisfaction?or?energy.一时口福或是补充能量 Research?sugggests?that?in?the?below-40s40岁以下的?demographic人口统计, 88.5%?of?interviewees?feel?that?snacks?don’t?offer?any?nutrition不能提供任何的营养,?and?are?particularly?wary谨慎的，小心的?of?those?containing?saturated饱和的，浸透的fats?and?sugars脂肪和糖类.?We?can?expect?to?see?two?main?developments我们可以预见主要的发展趋势有两个;?first?of?all,?more?local?producers生厂商?addressing?the?snack?market进入零食市场,?and?secondly,?more?nutritious,?low-fat?and?health-oriented?snacks. What?kinds?of?snacks?are?more?popular?and?who?would?buy?more?snacks? Generally,?chocolates?and?potato?chips?薯片are?the?most?popular?“foreign”?snacks“洋”零食,?while?instant?noodles?remain?very?popular?as?well.?The?greatest?consumer?demographic