unit 6 business advertisement.docVIP

Unit Six Business Advertisement Unit Objectives (单元目标) After reading this unit, you should understand what notes to take and how to take notes in interpreting. find ways to improve your interpreting skills and performance. master the basic words and expressions about business advertisement. know some cultural background knowledge about business advertisement. Preparing I. Interpreting Skills (口译技能) Read the following presentation about note taking and try to understand what notes to be taken and how to take notes in interpreting. Then complete the following task: You are going to hear a short passage about advertising. Listen to the passage carefully and note down what you hear. Pay attention to the structure of your notes. Then interpret your notes in the target language. Decoding Training (IV): Note Taking II（口译笔记II） What Notes To Take? Interpreters are not able to note down every word he hears. They shall therefore be very clear that what are to be noted down and what are to be kept in mind. Following are some items that are supposed to be noted down. 1. Key Words and Main Ideas Interpreters have their own note taking habits as to what and how much to write down in their notebooks. However, most interpreters only jot down（略记）the semantic meanings of the very important words and phrases and draw arrows to indicate the relations among them. It is advisable not to write too much when taking notes, as it is likely to distract the interpreter from clearly understanding the speech. Skilled interpreters always keep their notes brief in content and simply jot down the key points. An interpreter should not take notes indiscriminately（不加选择地）. He should make a logical analysis of the original speech and try to catch the key words so as to follow the speaker’s flow of thought. 2. Figures, Proper Names, and Lists For the purpose of aiding memory, interpreters obviously note down the elements that are difficult to remember. Special attention should be given to personal name