毕业论文-旅游业电子商务的发展战略_论文.docVIP

教学单位 经济与管理学院 学生学号 本科毕业论文（设计） 题　 目　 旅游业电子商务的发展战略 学生姓名　　 专业名称　 　 经 济 学 指导教师　 2012年12月11日 旅游业电子商务的发展战略 摘 要：信息高速时代，旅游电子商务业务紧跟发展，开发的如火如荼。以远程通信业、信息业、旅游业为驱动力的21世纪，一方面人们对旅游的需求程度、需求形式、消费理念、消费方式发生质的变化；另一方面旅游业市场格局、经营观念、宣传方式、促销手段发生相应的变化。以网络为主体，以旅游信息库、电子化商务银行为基础，利用最先进的电子手段运作旅游业及其分销系统的商务体系的旅游电子商务，为广大旅游业同行提供了一个互联网的平台。我国旅游电子商务的发展是在一系列的背景下开始的，经历的过程相对比较曲折，比较了我国旅游电子商务与国外旅游电子商务的发展状况，从中分析差距，提出了进一步发展我国旅游电子商务的策略。 关键词：信息时代；旅游电子商务；电子商务模式；发展策略 Tourism electronic commerce development strategy Abstract: Information age of high speed tourism electronic commerce business with development, the development of like a raging fire. With remote communication industry, information industry, tourism as the driving force in the 21st century, on the one hand, people to travel the level of demand, the demand form, consumption idea, consumption patterns happen qualitative change; On the other hand, tourism market, management concept, propaganda way, promotion means changes of. Take the network as the main body, tourism information database, electronic business bank as the foundation, using the most advanced electronic means operation tourism and its distribution system business system of tourism electronic commerce, for the vast number of peers tourism provides an Internet platform. Our country tourism electronic commerce development is in a series of background began, going through the process of relatively twists and turns in our country, compares the tourism electronic commerce and the tourism electronic commerce development condition, to analysis of the gap, and puts forward the further development of our country tourism electronic commerce strategy. Keywords: The information age; Tourism electronic commerce; The electronic commerce mode; Development strategy 目 录 引 言……………………………………………………………………………………………1 （一)研究目的和研究意义……………………………………………………………………6 （二）国内外研究现状……………………