竞争优势_外部经济与发达区域市场可持续发展_以浙江义乌小商品市场为例.pdfVIP

竞争优势外部经济与发达区域市场可持续发展 竞争优势外部经济与发达区域市场可持续发展 ! ! ! 孙 杰, 谷克鉴, 许 陶 ( 中国人民大 商 院, 北京 100872) : 发达区域市场面临内部市场模式趋同和外部新兴市场竞争的挑战本文在实地调研的基础上, 对义乌市 场的现状和竞争力深入分析后, 认为: 目前发达区域市场的竞争优势主要体现在 一定差异化基础上的低成本优 势要在未来保持可持续发展, 发达区域市场不能过多关注低成本竞争, 而应通过战略新定位, 通过市场模式 的升级, 创造出显著差异性优势最后, 文章对发达区域市场未来发展的路径选择提出了有价值的建议 : 竞争优势; 外部经济; 发达区域市场; 可持续发展 : F207 : A : 2004) 100 12 106 CompetitiveAdvantage, External EconomiesandSustainableDevelopment of theMarkets inDevelopedAreasin China ! ! ! CaseStudyonYiwuSmall- commodities holesaleMarket SUN Jie, GU Ke- jian, XU T a ( B usiness School, R enm in Un iv er sity of Ch ina, B eij ing 100872, China) Abstract:T he markets in devel ped areas in China are n w facing the challenge f the internal market m de c nver gence and t he external c mpetiti n fr m newly rising markets. This paper deeply analyses the c nditi n and the c m petitive c mpetence f the market m de in Yiwu, and believes that the c mpetitive advantage f markets in devel ped areas in China is mainly lies in the l w c st advantage f certain diversit y. T btain sustainable devel pment in the future, the markets in devel ped areas sh uld n t pay t much attenti n n l w c st c mpet iti n, but create distin guished differentiati n advantage th ugh new strategic rep siti n and market m de updating. Finally the auth rs pr p se a valuable suggesti n n the path pti n f the future devel pment f the markets in devel ped areas in China. Key w rds: c mpetitive advantage; external ec n mies; markets in devel ped areas in China; sustainable devel pment Keywords:c mpetitive advantage; external ec n mies; markets in devel ped areas in China; sustainable devel pment !!!