外贸英语函电 教学配套课件 米芙铮 王建华 主编 Unit Two.pdfVIP

Unit 2 Establishing Business Relations Unit 2 Establishing Business Relations ●Lead in ●Useful expressions and sentences ●Cases ●Notes ●Group discussion ●Exercises ●Tips PREV.PREV. Unit 2 Establishing Business Relations 为了成功地与潜在的客户建立业务关系，一 个企业首先要了解有关该客户的必要信息。了解 信息的渠道有很多，如银行，国内外商会，外事 办，同行推荐，广告等等。一般来说，这类信函 首先要告知收信人他的公司是如何被获悉的，然 后告知对方一些发信人经营的业务范围。同时发 信人应简明扼要地写明他想要推销何种商品或希 望购买何种商品。 PREV.PREV. Unit 2 Establishing Business Relations Useful expressions and sentences 1、信息来源：我们从……得知；通过……我们了解到 (1)We learned about your company from the Internet/ABC Trading Company that you are one of the leading manufacturers in this line. 我们从网上/ABC贸易公司了解到贵公司是这一行业的主要生产 商之一。 (2) We owe your name and address to The Journal of Commerce. 我们从«商业日报»得知贵公司的名称和地址。 (3) Your firm has been kindly recommended to us through the courtesy of the Chamber of Commerce . 承蒙贵国商会的介绍，我公司得知贵公司的情况。 Unit 2 Establishing Business Relations (4) We have obtained your name and address by the Commercial Counsellor’s Office of the Indian Embassy in Beijing and understand that you would like to establish a business relation with us. 我们从印度驻北京大使馆商务参赞处得知贵公司 的名称和地址，并获悉贵公司愿同我们建立业务 关系。 Unit 2 Establishing Business Relations 2、写信的目的：建立业务关系 (5) We are writing to you in the hope of entering into business relations with you. 兹写信给贵方希望建立业务关系。 (6) We are writing to you and willing to open up a business relation with you. 兹写信给贵公司以期与贵公司建立业务联系。 (7) We would like to take this opportunity to establish business relations with you. 我们愿借此机会与贵公司建立业务联系。 3、自我介绍.(公司经营管理范围等) (8) We have the pleasure of introducing ourselves to you as one of the leading importers in the chemical line. 我们有幸自荐