商务英语写作chapter_11-questionnaire.pptVIP

Contents Lead-in Questions When do we need to design a questionnaire? What should be included in a questionnaire? How to ask questions in a questionnaire? How to interpret the results of questionnaires? Structure of a Questionnaire Introduction Purpose: why should the respondents answer the questions? Introduction Instruction: how will the respondents answer the questions Introduction Way deadline to return: how and when the respondents send the questionnaire back? Types of Questions Questions Closed Questions Either-or Questions 2 choices: a. yes b. no; a. true b. false; 3 choices: a. true b. don’t know c. false a. like b. not sure c. dislike Questions Closed Questions Questions Closed Questions Questions Closed Questions Questions Closed Questions Questions Open-ended Questions Results interpretations Results interpretations Tables Tables: a list of facts or numbers arranged in special order, usu. In rows and columns Results interpretations Tables Analysis Results interpretations Bar Charts Bar Charts: a diagram which uses narrow bands of different heights to show different amounts, so that they can be compared. Results interpretations Bar chart Analysis Results interpretations Pie Charts Pie Charts: a diagram consisting of a circle that is divided into sections to show the size of particular amounts in relation to the whole. Results interpretations Line Charts Line Charts: or graph a planned drawing, consisting of a line or lines, showing how two or more sets of numbers are related to each other. Verbs to show upward trend ???to go up / move upward ???to rise / to increase / to grow to jump ???to climb / upturn / upsurge / soar / skyrocket ???to exceed v. 超过 ???to improve v.改善 ???to recover / to rebound 恢复 ???to peak v. 到达顶峰 ?? to shoot up 迅速成长 ?? to reach / come to / amount to a peak 到达顶峰 Nouns to show upward trend ??????? a rise ??????? an increase ??????? growth