好客山东之我见 论文.doc

摘要 “好客山东（Friendly Shandong）”作为山东省的旅游宣传口号，不仅是一个宣传符号，更有其相对应的标准。而且其选用有其固有的历史背景和原因，符合山东省的文化积淀和发展现状对旅游业的要求。同时，这一口号不仅借助“孔子”的名言合理的诠释了山东省的文化内涵和特色，形象生动地传达了我省人民对发展旅游业的热情，而且对促进我省旅游业的发展，带动山东省经济的腾飞和规范提高山东省服务业的服务水平起到了不可轻视的作用。本文将对“好客山东（Friendly Shandong）” 这一宣传口号选定的背景，原因，合理性以及对山东省旅游业及相关产业的积极影响和作用进行多方面分析。 关键字:好客山东 背景 发展现状 文化内涵和特色 积极影响和作用 Abstract Friendly Shandong (Friendly Shandong) as a slogan of tourism in Shandong province, has its inherent history background and reasons, accord with culture accumulation of Shandong province and the developing situation of the tourism industry requirements. At the same time, this not only with the slogan Confucius saying reasonable interpretation of the cultural connotations and characteristics of Shandong province, image vividly conveys the people in our province to the development of tourism enthusiasm, and to promote the development of tourism in our province, driving the Shandong economic takeoff of standard and improve the service level of the service industry in Shandong province has not despised role. This paper will be to Friendly Shandong (Friendly Shandong) this slogan selected background, reasons, rationality of Shandong province and tourism industry and related industrys positive influence and effect analysis in many different ways. Key words : Friendly Shandong background cultural connotation and characteristics of the current situation of the development of positive impact 目录 一、绪论……………………………………………………………………………1 二、“好客山东”口号选用的原因……………………………………………………1 （二）山东省的历史及地理背景……………………………………………………1 （三）山东省的文化特色……………………………………………………………1 （四）山东省的发展现状……………………………………………………………1 三、“好客山东”服务标准概要………………………………………………………2 （一）设置形象标识…………………………………………………………………2 （二）营造好客文化氛围……………………………………………………………2 （三）营造好客宣传氛围……………………………………………………………2 （四）服务礼仪………………………………………………………………………2 （五）好客服务规范…………………………………………………………………2 四、“好客山东”口号对山东旅游业和相关产业发展的意义及影响………………2 （一）对山东旅游业发展的意义及影响……………………………………………2 （二）对山东相关产业发展的意义及影响…………………………………………2 （三）对山东经济发展的意义及影响………