中顺洁柔纸业促销策略分析与改进.pdfVIP

中顺洁柔纸业促销策略分析与改进 摘 要 本文从企业促销分析入手，在认真分析现代卖场内部运营、销售等行为动因的 基础上，在销售策略制定与执行效果及其对整个企业价值链实现过程中所起作用进 行分析。 在认真分析现代卖场价值链的基础上，详尽准确阐述了满足市场竞争要求、符 合零售企业未来发展趋势的以现代卖场为核心的销售特点与设计原则，以此为依据 构建出以现代卖场为核心的销售策略。 通过对企业销售现状的分析，并以此为基础详细分析了现代卖场经营过程中各 参与方与经营者之间的关系，以实现以现代卖场为核心的销售为基础，着重针对现 代卖场的销售环节作深入的研究与探讨。在进行现代卖场传统销售策略和运作模式 分析之后，运用动态规划方法和神经网络建立相应的满足市场竞争要求、符合未来 发展趋势的策略。对过程作认真详细的描述，并以此为依据详细阐述了相应的销售 策略和解决对策。 在进行详细的理论探讨分析之后，认真制定出现代卖场销售策略，并结合案例 对实际应用作详细分析。 关键词: 关键客户，促销，销售促进 II 中顺洁柔纸业促销策略分析与改进 Abstract Starting with an analysis of promotion sales, this paper detailedly China’s enterprises in respect of working out and implementation effect of procurement and sales strategies and their roles in the whole process of enterprise value chain realization on the basis of an accurate analysis of such factors as market procurement ，sales，etc. Aiming at narrowing disparities and further surpassing，it，accurately and detailedly， describes the characteristics and design Principles of the sales that meets demands of market competition, complies with enterprises future development tendency ，and focuses on modern market through careful analysis on the value chain of modem markets. Based on this，it build modern market sales strategies. This Paper detailedly analyzes the relationship between participants and operators. On the basis of realizing an integration of the sales，this Paper researches and discusses the modern market sales processes. After analyzing traditional sales strategies as well as operation modes of modem markets，it uses the dynamic Programming approaches and neural network to build acorresponding strategy 一 formulating model that meets demands of market competition and complies