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Business Horizons (2007) 50, 353–357
/locate/bushor
EXECUTIVE DIGEST
Business ethics, strategic decision making, and firm
performance
Michael A. Hitt a,⁎, Jamie D. Collins b
a Mays Business School, Texas AM University, College Station, TX 77843-4221, USA
b Hankamer School of Business, Baylor University, One Bear Place #98006, Waco, TX 76798, USA
Nothing is more difficult, and therefore more A well-developed internal decision-making ca-
precious, than to be able to decide . — Napoleon pability is generally considered critical to the
Bonaparte effectiveness of a firms strategic decisions (El-
banna Child, 2007). A large body of evidence
Whenever you see a successful business, someone exists supporting the view that higher quality
once made a courageous decision. — Peter Drucker decisions result from incorporating a broad range
of information into the decision-making process
1. The importance of strategic decision (Dalton, Daily, Ellstrand, Johnson, 1998; Miller,
making Burke, Glick, 1998). For firms operating in
complex competitive environments, the most ef-
One of the most commonly utilized frameworks within fective decision processes are those that draw upon
Strategic Management is the SWOT (Strengths, Weak- a diversity of frames of reference to identify
nesses, Opportunities, and Threats) analysis model. imp
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