商务英语BEC考试高级口试真题.docVIP

Speaking Test Part II 　　1. Customer Relations: the importance of making customers feel valued 　　2. Company growth: the importance to a company of controlling expansion 　　3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company 　　4. Time Management: the importance of planning work time effectively 　　5. Project Development: how to ensure inter-departmental co-operation on new projects 　　6. Purchasing: how to evaluate and select new products 　　7. Personnel Management: the importance to a company of having well motivated staff 　　8. Strategic Planning: how to decide whether to purchase or rent company premises 　　9. Sales: how to ensure that price levels for new products are set appropriately 　　10. Communication Skills: the importance of foreign language training for selected employees 　　11. Advertising: how to select a suitable agency to handle a company’s advertising 　　12. Finance: how to decide whether to float a company on the stock-market 　　13. Marketing: the importance to a company of offering its products on the world-wide web 　　14. Staff Training: how to evaluate the effectiveness of company training programmes 　　15. Company Growth: how to decide when it is the right time for a business to expand 　　16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture 　　17. Recruitment: how to ensure that the best candidate for a post is selected 　　18. Information Management: how to analyse and make effective use of information 　　19. Sales: the importance of brand image in ensuring that products or services sell well 　　20. Technology: the importance to a company of keeping up-to-date with internet developments 　　21. Quality Control: how to ensure that a company consistently maintains quality control standards 　　22. Product Promotion: how to make effective use of the media when promoting a new product or service 　　23. Product Management: the importance of teamwork