绍兴市纺织业外贸发展策略研究毕业论文.docVIP

毕业论文 （20_ _届） 绍兴市纺织业外贸发展策略研究 摘 要 绍兴纺织业通过十几年的发展，取得了辉煌的成就。一方面绍兴纺织企业数量庞大、实力雄厚。纺织品年出口总额增长迅速，在国际市场上占有重要地位；另一方面也存在着一些问题，产品结构单一、贸易方式单一、市场秩序混乱等。目前绍兴纺织业的优势主要包括相关的支持性产业完善、基础设施完善、生产技术水平较高等；劣势包括土地价格较高、生产成本较高等。当然绍兴纺织业也面临众多机遇：国内外市场不断增长的纺织品需求、纺织品出口占世界份额逐年增长，这些都是很好的机遇；同时也要面对不少挑战，生产成本的进一步提高、人民币的不断升值以及当前世界经济环境不确定因素的增多。 针对以上分析，本文为当地政府部门提出以下几点建议，包括引导产品结构调整、建立创新机制、加快人才引进、完善融资环境等。 关键词：绍兴；纺织业；产业结构；创新；挑战 Abstract During the past ten years of development, ’s textile industry has made great achievements. On one hand, there is a large number of textile enterprises in Shaoxing, which is fully reinforced; On the other hand, the exports of textiles grew rapidly, which take an important position in international market. There are also some problems, such as: single product structure, the single way of trade and so on. The main advantages of Shaoxing’s textile industry are perfectionism, related industries and improved infrastructure facilities, etc. However the disadvantages including higher land price, higher costs of production and so on. Shaoxing’s textile industry faces some opportunities at the same time, for example, the demand of textiles and the exports of textiles is growing year by year in international market, also it faces many challenges, for instance, appreciation of RMB is continuing, uncertain factors of international economy is increasing. For the above analysis, we offer some proposals to local government, including change the structure of products, establish innovation system, accelerate the process of talent introduction and improve the financing environment. Keywords: Shaoxing；Textile Industry；Industrial Structure；Innovation；Threaten 目 录 1 绍兴市纺织业外贸发展历程 1 2 绍兴市纺织业外贸发展现状 2 2.1 绍兴市纺织业外贸发展取得的成就 2 2.1.1 出口总额增长迅速 2 2.1.2 纺织企业数量庞大 3 2.1.3 纺织行业整体实力雄厚 3 2.2 绍兴市纺织业外贸发展存在的问题 4 2.2.1 产品结构单一 4 2.2.2 粗放型的外贸发展方式 4 2.2.3 市场秩序混乱 5 3 绍兴市纺织业外贸发展优势和劣势分析 6 3.1 优势分析 7 3.1.1 相关的支持性产业完善 7 3.1.2 生产技术水平较高 8 3.1.3 基础设施完善 8 3.1.4 纺织原材料产量丰富 8 3.2 劣势分析 9 3.2.1 土地价格较高 9 3.2.2 劳动力成本较高 9 3.2.3 企业创新能力薄弱