浅谈商业广告的翻译技巧.doc

长沙民政职业技术学院 毕业实践报告 题目：浅谈商业广告的翻译技巧 毕业论文 毕业设计 毕业专题 √ 类型： 指导老师： 武海波 唐路一 学 院： 长沙民政学院外语学院 班 级： 涉外事务管理0932班 学 号：0927073206 0927073221 0927073227 姓 名： 尹晚霞 陈方 李元 2012 年4 月30日 浅谈商业广告的翻译技巧 涉外事务管理0932班 尹晚霞 陈方 李元 学号：0927073206 0927073221 0927073227 【摘要】 广告,顾名思义,就是广而告之。作为一种商业语言, 利用精炼的语言、丰富的内涵、适当的修辞手段来为某件事情、某种产品进行宣传, 以期达到广为人知、促销增产的目的。逐步形成其独特的风格和特色来自世界各地的争先恐后地在国跨国界的广告语也就应运而Abstract: Ads ( Advertisement ), as the name implies, is widely advertised. Commercial advertising as a business language, using the refined language, rich connotation, appropriate rhetorical means for something, some products, in order to achieve the purpose of increasing production, promotion known. With the global economy and the continuous development and prosperity, commercial advertisement has gradually formed its unique style and characteristic and penetrated into every aspect of peoples lives, has become an indispensable part of peoples life. Therefore, enterprises from all over the world fall over each other to use clever commercial advertising in other countries to seize market share. In this paper, the reality of life in the classic commercial advertising, from all aspects of commercial advertising translation principles and methods and some key techniques in the translation of commercial advertising and we should pay attention to some issues. Key words: commercial advertisement; translation techniques; note 目 录 商业广告的翻译原则………………………………….. 1 1.1 功能定位性翻译……………………………................. 1 1.2 语言审美性翻译………………………………………. 1 1.3 文化矫正性翻译……………………………………..... 1 第二章 商业广告的翻译方法………………………………….. 2 2.1 直译……………………………………………………. 2 2.2 意译……………………………………………………. 2 2.3 套译……………………………………………………. 3 2.4 再创型翻译……………………………………………. 3 第三章 商业广告翻译的注意事项…………………………...... 3 3.1 中西差异……………………………………………..... 4 3.2 忠于原文……………………………………………..... 5 3.3 注重创意……………………………………………...