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2011年创富大赛 安庆东泰商贸有限公司创业计划书 公司名称：安庆东泰商贸有限公司 总经理： 王 东 目录 第一部分 执行概要··············································3 一、公司基本情况··········································3 二、公司经营思路和战略····································3 第二部分 企业运营计划··········································4 一、公司地点选择··········································4 二、进货渠道··············································4 三、主要产品··············································4 四、经营战略目标··········································5 第三部分 市场分析··············································6 一、目标市场定位··········································6 二、建材市场分析··········································7 三、SWOT分析·············································9 四、消费者分析···········································12 第四部分 营销组合策略·········································14 一、产品策略·············································14 二、价格策略·············································15 三、渠道策略·············································16 四、促销策略·············································16 五、其它相关营销策略·····································18 第五部分 机构设置及管理·······································24 一、组织结构·············································24 二、股东职务分工及工作职责·······························25 三、薪酬及人员激励制度···································26 四、绩效考核制度·········································27 第六部分 融资需求与资金投向···································28 一、融资需求·············································28 二、资金投向·············································29 第七部分 财务状况分析·········································30 一、费用预测·············································30 二、利润预测·············································30 第八部分 风险分析及应对策略···································31 一、创业风险·······················
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