工商管理专业毕业论文：企业营销人员的绩效考核体系的研究.docVIP

毕 业 设 计 (论 文) 专 业 工商管理 班 级 学生姓名 学 号 07204010108 课 题 高兴技术企业营销人员的绩效考核体系的研究 指导教师 摘要:近几年来，随着全球经济一体化、贸易自由化以及信息网络化的知识经济时代的出现，市场竞争日趋激烈，企业间的竞争首先是市场资源的竞争，是市场占有率的竞争，是企业之间人力资源战略的竞争，最终是企业之间营销人员能力竞争如何公正的衡量营销人员的业绩，并给以客观的评价，利用评价结果做出营销人员薪酬及职业发展规划，从而提高营销人员的满意度，最大限度的调动其积极性、主动性，是每个首先要考虑的问题人员Abstract:In recent years, as global economic integration, trade liberalization andtheinformation network of the knowledge economy of the emergence of an increasingly competitive market, competition among enterprises, the first is themarket competition for resources, competition in the market share of the enterprise competition between the human resources strategy, the ultimate capacity of the enterprise competition between the marketing staff. The high-tech enterprises because of its high-tech and highly specialized, making the marketing staff is particularly important with the technical people and they constitute the core strength of high-tech enterprises. So just how high-tech enterprises to measure the performance of marketing staff, and give an objective evaluation, the use of evaluation results to make marketing, pay and career development planning, thereby enhancing the high-tech enterprise marketing staff satisfaction, and maximize the motivation of , initiative, every high-tech enterprises must consider. In this paper, starting from their own internal high-tech enterprises, analysis of high-tech enterprise marketing staff performance appraisal system status, look for a solution, and tap the business potential, marketing as a breakthrough in the hope that high-tech enterprises through the establishment of their own characteristics consistent with the marketing staff performance appraisal system, and transform the business of the hematopoietic system, and enhance the core competitiveness of high-tech enterprises. Keywords: high-tech enterprises mark