网上购物系统诚信评价体系及支撑技术研究.doc

摘 要 随着电子商务的迅猛发展，网上购物欺诈也越来越严重，交易中的诚信问题日益成为影响网上购物健康发展的巨大障碍。建立良好的诚信评价体系对电子商务的发展越来越重要。本毕业设计首先对现有评价诚信体系进行量化；其次对诚信评价系统的开发工具进行说明，此部分主要包括系统使用的技术、系统模块和系统功能等方面；在概要设计的基础上提出了系统的详细设计，对数据库设计、三层体系结构设计等方面进行了阐述；在以上的基础上，本毕业设计采用三层体系结构模式实现了诚信评价系统，表示层使用ASP.NET技术、C#.NET实现应用层、数据访问层使用存储过程和触发器，使用SQL Server 2005对数据库进行管理、存储；最后介绍了数据库和网页的链接技术。 关键字：诚信评价 动态网页技术 网上购物 Abstract Along with electronic commerces rapid development,on-line shopping cheat is also getting more and more serious ,in the transaction good faith question becomes the influence electronic commerce healthy development day by day the monumental impediment.Establishes the good credit status system to be getting more and more essential to the electronic commerce development. This design instruction booklet first carries on the analysis to the existing evaluation model,had pointed out ists existences malpractice,and proposrd the corrective measure,establishes based on many targets and the weight evaluation model;Next is carries on the explanation to the system preliminary design,this part mainly includes system aspects and so on use technology,system module and system function; Proposed in preliminary designs foundation system detailed design, to adpectts and so on database design, three architecture design has carried on the elaboration; In the above foundation, this design used three architecture pattern to realize tehe credit status system , indicated that the level used the ASP.NET technology,C#.NET to realize the application layer, the date accessing level use memory process and the trigger,used SQL Server 2005 to carry on the management, thememory for the date; Finnally,this article systematic and under the the existing models system has made the constrastive analysis to this model,explained under detail this model systems superiority. 目 录 摘 要 I Abstract II 目 录 III 第一章 概述 1 第二章 国内外网站诚信评价体系实例比较 2 2.1 易趣网 2 2.2 淘宝网 3 2.3 拍拍网 3 2.4 亚马逊 4 2.5 eBay网 5 第三章 诚信评价体系设计与实现 7 3.1 网上购物诚信评价系统的必要性 7 3.2 网络交易中诚信评价指标体系 8 3.2.1 个人诚信评价体系 8