毕业论文-旅游电子商务网站.doc

毕业论文（设计） 题目 旅游电子商务网站 学生姓名 学号 班 级 专 业 分 院 指导教师 2012年 4 月 摘 要 互联网的交互性、实时性、丰富性和便捷性优势促使传统旅游业迅速融入网络经济的浪潮之中。现今全球电子商务交易总额中,旅游电子商务已占到1/5的份额, 成为全球电子商务的第一行业。2000年我国电子商务排在前10位的行业中,旅游电子商务居领先地位。网络作为新的旅游信息平台,为旅游业的发展提供了新的契机。 　　用完整的电子商务的概念来衡量旅游业电子商务的发展现状和阶段,已经成为新时代的要求。衡量的结果,我国还处于亚电子商务阶段,网站还没有成为成功的商业框架、人际关系、分配种类、赢利的一种工具。如何利用网络的巨大潜力将企业的核心业务流程、客户关系管理等都延伸到网上,使产品和服务更贴近用户,让旅游信息网成为企业资源计划、客户关系管理及供应链管理的中枢神经,实现网络对旅游业的整合,将原来市场分散的利润点集中起来,获得一种成功的旅游网站运行的商业模式,构建具有中国特色的旅游电子商务平台,具有时代意义。 关键字：电子商务；产业价值链；旅游业价值链 Abstract Internet interactive, real-time, rich and convenient advantage to traditional tourist industry into the wave of the Internet economy. The global e-commerce transaction volume, tourism electronic commerce has accounted for 1 / 5 of the share, become the global electronic commerce first industry. In 2000 our country electronic commerce in the top 10 in the industry, tourism electronic business leader. Network as a new tourism information platform, the development of the tourism industry as a new opportunity. With a complete e-commerce to measure the concept of tourism electronic commerce development present situation and the stage, has become the new demands of the times. The outcome measure, our country still is in inferior electronic commerce website, has not formed the successful business framework, interpersonal relationship, distribution types, winning a tool. How to utilize the network to the great potential of the enterprises core business flow, the customer relations management and so on are extended to the Internet, so that products and services closer to the user, let tourism information network has become the enterprise resource planning, customer relationship management and supply chain management in the central nervous system, realize the network on tourism integration, the original market decentrali