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The different consumption concept between the US and China Name :Alen Student ID:s1218024 Cultural difference is the root cause As it is said by American cutural anthroplgist Hall, Culture is something that people can not live without , no aspect of peoples lives free from environmental impact of it , and changes as the culture changes Consumption as a way to meet the individual needs is mainly decided by subjuctive consiciousness but also inflect the cuture . 1.Cutural Difference between the USA and China Chinese Note heavy moderation and think one is a part of other people ‘s life ,while ,Americans believe do everything because themselves like it They care little about others Chinese often want keep same as others while American pursuit personality There is old Chinese saying the bird fly at first will be shot first. so Chinese Often think if others have a car I shall have a car ,we like to compare with others .American is more likely to keep their own style . But some young Chinese also has their personality 2.Different purpose of consumption Chinese pay more attention to the need to be respected ,the first one ,while the USA just want satisfy themselves care little about the the impression others may guess about them while they are rich ,we China called mianzi The house of Warren Buffett ,that he and his family have live for many years .however the rich and famous in China has their own beautiful apartment and even tneir own plane The different attitute towards new products In China you can see many brands that exsits for several hundred years ,people more likely to trust old brands .on the contrary few American brands of that kind can be found The may explain little companys are harder to make their scale bigger and develop well ,for people doubts about their pro