【精品】彼岸咖啡有限责任公司商业计划书.docVIP

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2017-09-20 发布于安徽
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【精品】彼岸咖啡有限责任公司商业计划书.doc

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目录 1公司概述····························································6 1.1公司概述··························································6 1.2公司宗旨··························································6 1.3公司目标··························································6 2.项目介绍····························································7 2.1项目背景··························································7 2.2产业背景··························································7 3.市场分析····························································9 3.1市场环境分析······················································9 3.2大学生群体分析····················································9 4.营销策略···························································11 4.1价格定位··························································11 4.2销售促进计划·····················································11 4.3日常运营计划·····················································12 4.4营销机会和威胁分析··············································12 4.4.1SWOT分析·······················································12 4.1.2消费者群体分析················································13 5.经营管理···························································20 6.财务································································25 6.1前期投入··························································25 6.1.1咖啡店店面费用················································25 6.1.2装修设计费用···················································25 6.1.3装修、装饰费用················································25 6.1.4设备设施购买费用··············································26 6.1.5开业费用·······················································27 6.1.6周转金··························································27 6.2销售和成本计划···················································28 6.3现金流动计划·····················································28 7.融资方案和回报····················································29 8.关键风险问题·······················································30 8.1技术风险分析与规避····