【论文】东西方文化差异对国际贸易的影响.docVIP

摘 要 不同的文化传统影响着国际贸易。一般说来，传统文化越浓重，对外贸易越封闭，经济越是落后。认识文化差异并采取恰当策略使世界贸易在文化融合的推动下实现真正全面的自由化，是我们共同的课题。在国际经贸合作领域，文化差异的影响占有重要的地位，在对外贸易合作中，合作双方应在保证各自利益的基础上尊重对方国家的文化风俗，这样才能促进合作。随着中国加入WTO，进口和出口等对外贸易量大大增加。21世纪是经济全球化的时代，中国作为世界上工业产品的输出大国，更是迎来了国际贸易竞争的机遇和挑战。在贸易实践中，经济贸易渐渐连带出了一种“文化贸易”现象，所谓的“文化贸易”就是基于对国外文化了解的基础上进行贸易合作。贸易双方由于对对方国家文化缺乏了解和认识而导致最终贸易合作破裂的现象时有发生，文化已经成为贸易合作中关键因素之一。不可否认的是，切实把握中外文化差异对于提高国际贸易合作的成功率、增强交易双方在合作中的信任感和愉悦程度效果显著。那么，如何才能有效降低文化差异对国际贸易带来的影响呢？这是值得探究的问题。 关键词：东西方文化；差异；国际贸易 Abstract Different culture influence the international trade. Generally speaking, traditional culture is strong, foreign trade is closed, the more economic lag behind. Understanding cultural differences and take appropriate strategies in the global trade truly comprehensive liberalization under the impetus of the cultural integration, is our common topic. Culture is produced and formed gradually in the long river of history, no advantages and disadvantages. In the field of international economic and trade cooperation, cultural difference influence occupies an important position, in the foreign trade cooperation, in cooperation the two sides should ensure their interests on the basis of respecting each other countrys cultural customs, in order to promote cooperation. With Chinas accession to the WTO, foreign trade such as import and export increases greatly. In the 21st century is the era of economic globalization, China as the worlds industrial products output power, has brought the opportunity of the international trade competition and challenges. In trade practice, economic and trade joint gradually created a kind of cultural trade phenomenon, the so-called cultural trade is based on the understanding of foreign culture on the basis of trade cooperation. Trade both parties due to a lack of understanding of each other countries culture and cognition to the final rupture of trade cooperation, culture has become one of the key factors in the trade cooperation. Keywords: east and west culture; Differences;