长安区土地项目可行性建议书.doc

目录： 第一部分 西安市场现状及区域市场发展趋势判断·······················5 一、西安市现状及整体规划············································5 二、西安市宏观市场定位分析··········································7 三、西安市宏观经济运行状况··········································8 四、国家宏观金融政策················································10 五、国家房地产相关政策··············································11 六、西安地产板块的供需状况··········································11 七、项目所在区域房地产市场概况······································23 第二部分 项目用地周边环境分析·····································29 一、宗地概况·······················································29 二、SWOT分析·····················································32 第三部分 项目规划设计内容·········································34 一、规划建设依据···················································34 二、规划建设内容···················································34 第四部分 项目市场定位·············································36 一、周边类比楼盘调研···············································36 二、项目定位·······················································39 三、区域定位·······················································39 四、客群定位·······················································39 五、功能定位·······················································39 六、建筑风格定位···················································40 七、建筑布局定位···················································41 八、建筑单体设计定位···············································41 九、交通组织定位···················································41 十、商业定位·······················································41 第五部分 土地成本与收益估算·······································42 一、周边项目价格走势···············································42 二、土地成本与收益估算(静态分析) ···································42 第六部分 项目定价模拟·············································44 一、均价的确定······················································44 二、项目住宅内部定价法··············································46 第七部分 项目投入产出分析·········································47 一、项目建设投资及收入估算·········································48 二、项目开发建设及经营组织与实施计划·····