maketing_basics_市场营销基础.pptVIP

Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. Marketing activities are numerous and varied because they basically include everything needed to get a product off the drawing board and into the hands of the customer.? Businesses become successful by directing all of their efforts to satisfying the needs and wants of the customers. Businesses make a profit by offering the goods and services that the consumer wants. Recognizes the importance of the consumer in the buying process. The group of consumers that a company desires to have as customers. The group of potential consumers who share common needs and wants. The target market has the ability and willingness to buy the product. The marketing mix, known as the four P’s, is a combination of decisions a business must make in order to best reach its target market The product the Super Bowl offers is a game between the best teams of the AFC and NFC. Consumer costs extend beyond ticket prices and include travel and lodging expenses. Distribution includes the location of the host city and ticket sales. Promotion involves media outlets and related-product contests. SPORTS MARKETING MADNESS QUESTION #1 QUESTION: A cereal created from an accident? Thats exactly the result of an accident in Minnesota, though the cereal was not sold until 1924. Which of these slogans was created in 1935 by Knox Reeves? ANSWER: The Breakfast of Champions The Wheaties brand name was found by a company wide contest, other entries included Nutties and Gold Medal Wheat Flakes. The sponsorship of baseball broadcasts in 1933 began their history with athletes. Lou Gehrig was the first athlete to grace the box. Athletes pictures were originally positioned on the sides or back of the box, it wasnt until 1958 that the athletes picture graced the front of the box. * BASICS Marketing is the process of developing, promoting, and distribu